October 20th, 2015

Ban the Bags Success Story: Maryland Hospitals Eliminate Formula Marketing

By M. Eve Burns
The Milky Way Foundation

All birthing hospitals in Maryland have eliminated formula discharge bag distribution and are now in compliance with the World Health Organization (WHO) International Code of Marketing of Breastmilk Substitutes. The Maryland Breastfeeding Coalition, Public Citizen’s Commercial Alert, Ban the Bags, hospital representatives and numerous activist mothers are to thank.

“Eliminating commercial formula bag distribution from birthing hospitals represents a promise to all mothers – breastfeeding and formula-feeding – that the maternity care they receive in a hospital is free from a conflict of interest,” said Marsha Walker, chair of Ban the Bags.
Dr. Dana Silver, pediatrician at Sinai Hospital and vice president of the Maryland Breastfeeding Coalition, has been instrumental in the elimination of formula marketing from Maryland hospitals. In partnership with the Maryland Department of Health and Mental Hygiene and the Maryland Chapter of the American Academy of Pediatrics, the Maryland Breastfeeding Coalition urged hospitals to “Ban the Bags.”

Read more: http://milkywayfoundation.org/ban-the-bags-success-story-maryland-hospitals-eliminate-formula-marketing/

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