March 3rd, 2014

Cash-strapped districts use advertising to fund programs

By Daniel Walmer
The Sentinel

Glance at the scoreboard in the Gene Evans Gymnasium of Carlisle Area High School’s McGowan Building, and you’ll see both the current game score and an advertisement for the law firm Salzmann Hughes, PC. At the Cumberland Valley Natatorium, which hosts district swimming events, Metro Bank owns exclusive advertising rights for the next five years.

School-business partnerships can take many forms, from casually organized yearbook advertisements to outsourced marketing campaigns involving facility naming rights and halftime promotions. In one way or another, such agreements are sweeping the region, and supporters see them as a win-win that can bring needed revenue to cash-strapped districts.

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