April 6th, 2016
Moore Regional Hospital recognized for promoting breastfeeding
By Brenda Bouser
The Daily Journal
In an effort to encourage more of its patients to breastfeed, Women & Children’s Services at FirstHealth Moore Regional Hospital has joined the “Ban the Bag” campaign of the North Carolina Breastfeeding Coalition, a program designed to eliminate the marketing of infant formula from the state’s maternity facilities.
In recognition of its participation in the program, the Moore Regional service has received an NCBC “Golden Bow” award and been acknowledged on the NCBC website.
According to registered nurse Beth Hutchinson, administrative director of Women & Children’s Services, Moore Regional’s current “exclusive breastfeeding” rate (breastfeeding without supplement) is 48 percent. She hopes the decision to participate in the “Ban the Bag” campaign will help increase that number by eliminating the “implied endorsement” provided by the formula sample bags.