April 14th, 2016

Coca-Cola Can't Keep Saying That Vitaminwater Is Healthy

By Michal Addady
Fortune

Coca-Cola is being forced to change its Vitaminwater labels.

The company has just settled a lawsuit about misleading claims that it has previously made about the drink. As part of the settlement, WTOP reports, the beverage company will no longer be allowed to use those claims and it must add the words “added sugars” in two places on the Vitaminwater label.

As part of a lawsuit settlement

This story has been updated to reflect a comment from Coca Cola.

Coca-Cola KO 0.07% is being forced to change its Vitaminwater labels.

The company has just settled a lawsuit about misleading claims that it has previously made about the drink. As part of the settlement, WTOP reports, the beverage company will no longer be allowed to use those claims and it must add the words “added sugars” in two places on the Vitaminwater label.

Jeff Cronin, the director of communications for the Center for Science in the Public Interest and a litigant in the case, tells WTOP that this settlement is good news for consumers. Vitaminwater labels previously had health claims like “vitamins + water = all you need” and “this combination of zinc and fortifying vitamins can…keep you healthy as a horse.” They also suggested that the drink could help prevent chronic disease and eye disease, and it could promote healthy joins and “optimal immune function.” Coca-Cola removed those claims from labels during the litigation process, which began in 2009.

Read more: http://fortune.com/2016/04/11/coca-cola-vitaminwater/

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