March 18th, 2016

Alcohol makers need to do more to limit ads kids see

The Daily Herald Co.

The FTC recommendations are backed by a coalition of groups calling for the stronger standards, including the American Academy of Pediatrics, Center for Science in the Public Interest, the National Council on Alcoholism and Drug Dependence and the U.S. Alcohol Policy Alliance.

The beer, wine and spirits industries set reasonable standards for themselves, but they and the cable networks selling advertising now have to do a better job of policing the channels and shows and the times when their ads appear.

Kids watching the highlights of the previous night’s March Madness games on ESPN shouldn’t be watching a beer ad while they eat their cereal.

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