February 15th, 2016

In debate over school bus advertising, districts in state weigh money, message

By Dave Perozek

Arkansas last year became the latest state to allow advertising on school buses, making available a new stream of revenue to enhance district budgets. Placing ads on the all-yellow buses, however, has drawn opposition from some who consider the ads tacky, a potential distraction to drivers or an exploitation of children.

Golin said he has studied school bus advertising for years and is aware of only one school district that has raised more than $100,000 in a year: the Clear Creek School District in Texas, a 103-square-mile district in the Houston area that Golin said raised about $110,000. Clear Creek’s enrollment is more than 40,000 students, whereas Bentonville, a 143-square-mile district, has about 16,000 students.

“We have seen time and time again where the amount of revenue is overestimated,” Golin said. “The brokers placing these ads consistently overstate the amount of income there will be. It’s a real shame that the districts, when they’re making these decisions, aren’t often dealing with realistic numbers.”

Read more: http://www.arkansasonline.com/news/2016/feb/15/in-debate-over-school-bus-advertising-d/?f=news-arkansas


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