February 3rd, 2016

Films with smoking scenes should be rated “R” to protect children from tobacco addiction

By Pan American Health Association

With ever-tighter restrictions on tobacco advertising, film remains one of the last channels exposing millions of adolescents to smoking imagery without restrictions,” says Dr. Douglas Bettcher, WHO Director of the Department of Prevention of Noncommunicable Diseases.

Taking concrete steps such as rating films with tobacco scenes and displaying tobacco warnings before films with tobacco can stop children around the world from being introduced to tobacco products and subsequent tobacco-related addiction, disability and death.

“Smoking in films can be a strong form of promotion for tobacco products,” adds Bettcher. “The 180 Parties to the WHO Framework Convention on Tobacco Control (WHO FCTC) are obliged by international law to ban tobacco advertising, promotion and sponsorship.”

Read more: http://www.paho.org/hq/index.php?option=com_content&view=article&id=11637%3A2016-films-with-smoking-scenes-should-be-rated-r-to-protect-children&catid=740%3Anews-press-releases&Itemid=1926&lang=en

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