December 1st, 2015
Parents Sue Fruit Snack Company For Advertising Its Candy As A Healthy Choice
By Sam P.K. Collins
For years, Welch’s Food, Inc., the makers of Welch’s Fruit Snacks, said their offerings contained real fruit. A class action lawsuit, however, disagrees. The two women leading the legal dispute say pictures of fresh fruit and catch phrases on the packaging deceived health-conscious parents who purchased the fruit snacks.
Though Welch’s Food designates fruit purees, juices, and concentrate as the primary ingredients of its products, the lawsuit says that sugar and food coloring accounts for at least 40 percent of each serving of its fruit snacks. Plaintiffs Aliza Atik and Winnie Lau argue this constitutes misleading advertising that violates New York, California, and federal laws.
“Welch Foods has deceived shoppers by engaging in a deceptive marketing campaign to convince consumers that Welch’s Fruit Snacks contained significant amounts of the actual fruits shown in the marketing and on the labeling of the products, were nutritious and healthful to consume, and were more healthful than similar products,” Atik and Lau said in a statement.