November 23rd, 2015

Marketing industry prepares for online ad ban of junk food to kids (UK)

By Jennifer Faull
The Drum

The marketing industry is readying itself for an expected ban on advertising sweets, crisps and fizzy drinks to children online through social media, computer games and cartoon characters.The Food and Drink Federation is getting a head start on CAP rulings and is set to voluntarily ban advertising such products. Beginning January 2016, it will prohibit the use of branded cartoon characters in child-friendly advertising or marketing via games, the internet and social media.

Meanwhile, brands have also begun to take action in anticipation of a ban with Orangina Schweppes confirming that it is reviewing its online content. Earlier this year, supermarkets also seemed to pre-empt a major shift in how junk food products are advertised. In September, Tesco delisted children’s juice drinks that contained added-sugar, including Capri-Sun, Ribena and Robinson’s Fruit Shoot.

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