June 18th, 2014
Food firms seek to rebuild trust with labelling, ad pledge
PARIS, June 18 (Reuters) - The world’s top food and drink companies announced a raft of measures on Wednesday to try to improve the industry’s image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting deforestation. The Consumer Goods Forum (CGF), an industry network of some 400 retailers, manufacturers and other players from 70 countries with combined sales of 2.5 trillion euros ($3.4 trillion), agreed the commitments at its annual summit in Paris.
“It is not business as usual anymore. Pressure is mounting from all sides and angles,” Paul Bulcke, chief executive of Nestle, the world’s biggest food and drink firm behind brands such as Kit-Kat and Nescafe, told the meeting. “We need to show them we are a responsive and responsible industry, now more than ever. “Food manufacturers and retailers have come under mounting pressure in recent years over their role in a range of issues from the global obesity epidemic, to climate change and deforestation due to the growth of palm oil production.