June 2nd, 2014
E-Cigarette TV Ads Target Kids, Study Finds
By Hope T. Jackson, MD
Cigarette ads may have been banned from television since 1971, but that hasn’t stopped electronic cigarette makers from placing TV ads likely to be seen by children and young adults. Researchers at Research Triangle Institute International found that between 2011 and 2013, e-cigarette TV advertisements that reached children increased by 256 percent, and those that reached young adults increased by 321 percent.
“TV is the primary way advertisers target youth, and these results aren’t surprising given that e-cigarette brands have been purchased by tobacco companies, who’ve had major advertising budget increases,” said study author Dr. Jennifer Duke. “It is very surprising that youth and young adult exposure is rising so rapidly.”