June 18th, 2014
E-Cigarette Brands Battle to Keep Marketing Rights
By Colin Daileda
E-cigarette company executives were forced to defend their marketing campaigns from critics, including U.S. senators, at a hearing on Wednesday that discussed the impact of e-cigarette advertising on children and teens. Health advocates said they feel e-cigarette ads target kids in ways similar to old cigarette ads did, using everything from cartoons to sexual innuendo. Ads for combustible cigarettes have long been banned because they can cause a litany of health complications, but e-cigarette marketing is almost unregulated.
Concerns stem from statistics that show adolescent exposure to e-cigarette television ads shot up 250% from 2011 to 2013, and e-cigarette use doubled among middle-school and high-school students from 2011 to 2012. E-cigarettes do not contain tobacco, but allow users to inhale vaporized nicotine. Potential health consequences are still not fully understood.