May 31st, 2014
U.S. Ad Market Forecast To Spike 6.2% In 2014
By Wayne Friedman
The U.S. advertising market will continue to have a strong year—thanks to strong first-quarter gains, especially from NBCís Sochi Olympics. Moffett Nathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this year to $149.4 billion.
Internet display and search advertising will grow 15%, with total TV spending—the biggest ad spending revenue platform, with about a 50% share—6.6% higher. All this came from an overall U.S. advertising market that rose 12% in the first three months of the year, with a big 22% increase in digital spending. Even taking out digital spending, traditional ad spending did well—up 7.8% in the period.