May 21st, 2014

United States: FTC Targets Online Advertising Industry

By David O. Klein

This week, Associate Director Maneesha Mithal of the Federal Trade Commission ("FTC") testified before the Senate Committee on Homeland Security and Governmental Affairs, detailing the FTC’s renewed focus on the online advertising industry. Specifically, the Associate Director made clear that the FTC is now aggressively targeting issues relating to privacy, spyware/malware and data security.

The FTC has recently increased its efforts to protect the privacy of consumers, especially with respect to children under the age of 13. As we have discussed previously on this blog, last year the FTC amended the Children’s Online Privacy Protection Act (COPPA) to strengthen online privacy protection for children under 13 years of age by giving parents an increased role in their children’s online activities (including via mobile devices).

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