May 1st, 2014

Tinder poised to introduce native advertising

The Drum

Dating app Tinder could be set to introduce native advertising, the company revealed during its earnings call. The IAC owned company said that it was looking for a way for the free app to make money, with chairman Greg Blatt stating that “the nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don’t.”

Tinder poised to introduce native advertising Dating app Tinder could be set to introduce native advertising, the company revealed during its earnings call. The IAC owned company said that it was looking for a way for the free app to make money, with chairman Greg Blatt stating that “the nature of the Tinder user experience presents itself with real opportunities for native advertising that certain of our other products don’t.” Tinder has been used for unofficial advertising before, with Fox using the service to run fake ads to promote TV show The Mindy Project, while Domino’s Pizza used the app to serve up ‘cheesy’ and ‘saucy’ chat.

Read more: http://www.thedrum.com/news/2014/05/01/tinder-could-be-set-introduce-native-advertising

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