May 5th, 2014

Retroactive Product Placement Comes to Music Videos

By Jeanine Poggi
Ad Age

Music videos will get an advertising after-life thanks to a partnership between the popular streaming platform Vevo and Mirriad, a company that has previously inserted ads into TV shows. The deal, which Vevo planned to announce Monday night at its NewFront pitch to ad buyers, will let marketers retroactively insert their brands into music videos.

The first collaboration is Aloe Blacc’s video for “The Man,” which has accumulated nearly 8 million views on Vevo since its release in March. Levi’s has now been integrated as a billboard in the video where there was no such billboard before.

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