May 30th, 2014

Parks Looking For Corporate Sponsors

By Aaron Kraut
Bethesday Now

Montgomery Parks will seek Planning Board approval next week to start a corporate sponsorship program it thinks can eventually bring about $1 million a year. You wonít see corporate sponsors take over naming rights for Cabin John Regional or Caroline Freeland Parks, but the department is hoping to find four to six companies interested in naming rights for dog parks, ice rinks, playgrounds and other facilities within county parks.

Last year, Parks hired sponsorship consultant IEG to look at what sponsorships should cost and which kinds of companies to target.

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