May 5th, 2014
Facebook to Expand Ad Video Metrics
By Michelle Castillo
Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday. “People are spending more and more time watching videos online each month and online video advertising is also rising,” a spokesperson for the Palo Alto, Calif. company told Adweek. “Overall, the new metrics are designed to help advertisers learn what’s resonating with people and determine how to more effectively create and promote their videos on Facebook.”
Previously, brands could only see how many people started to watch their videos. Now, they’ll be able to see exact video views, unique video views, duration of video views and audience retention. The additional video metrics will be unveiled in a few weeks. It will be available for all paid and organic videos that are uploaded to Facebook pages.