May 6th, 2014
Bill Gates-owned Corbis Entertaiment launches network for product placement
By Blair Hanley Frank
Is that consumer product in that television show actually getting noticed by the intended audience? Thatís one of the questions answered by a new product from Corbis Entertainment, a division of the Seattle-based Corbis visual media company, owned by Bill Gates. Corbis announced today that itís launching the Branded Entertainment Network, a new system that allows advertisers to bid on and track product placement campaigns across a wide variety of media, including web video, television and movies.
Itís an attempt to make product placement work more like other types of advertising, with an easy-to-use dashboard and access to plenty of metrics. Ad agencies will be able to provide detailed information to their clients about how product placements are performing in real time.