May 22nd, 2014
ABC's 'The Middle' Has Fun Disney Visit
By David Bauder (AP)
The season finale of ABC’s comedy “The Middle” proved the power of corporate synergy: the network owned by the Walt Disney Co. gave prime-time attention to an idyllic family vacation at Walt Disney World on the eve of the summer travel season.
The episode that aired Wednesday night showed the squabbling Heck family children bonding over rides at the Orlando theme park, their parents enjoying a meal at Epcot Center’s Paris exhibit and the family upgraded to a spacious suite at a Disney-owned hotel when smaller rooms were sold out.
It proved popular with viewers. The Nielsen company said Wednesday’s episode was seen by 7.5 million people, the comedy’s strongest showing in four months.
In the episode, the Indiana-based family of five won a Disney World vacation in a contest. When they arrived, the Hecks learned their tickets were instead for Disneyland in California. They pleaded for help from a customer service representative.