April 3rd, 2014

White House objects to Ortiz-Obama selfie

By Matt Viser
Boston Globe

Samsung drew a rebuke from the White House Thursday for use of a widely distributed cellphone photo that Red Sox slugger David Ortiz snapped this week of himself with President Obama. The president, one of his top aides said, does not wish to be portrayed as an endorser for the electronics firm, which had employed Ortiz as a social media ambassador.

ďAs a rule, the White House objects to attempts to use the presidentís likeness for commercial purposes,Ē White House press secretary Jay Carney said during his daily news briefing on Thursday. ďAnd we certainly object in this case.Ē Carney, who made the comment between reportersí questions about Israel-Palestinian negotiations and the administrationís response to shootings in Fort Hood, declined to say whether White House lawyers had been in touch with Samsung about halting its use of the photo.

Read more: http://www.bostonglobe.com/news/politics/2014/04/03/white-house-objects-samsung-use-obama-ortiz-selfie/MAKopDq1WjnSbFp0RIAyVP/story.html


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