April 17th, 2014

Lawmakers Introduce Bill To Tackle Misleadingly Photoshopped Ads

By Shadee Ashtari
Huffington Post

In an effort to shield young children and teenagers from the damaging effects of photoshopped images, Reps. Ileana Ros-Lehtinen (R-Fla.) and Lois Capps (D-Calif.) have co-sponsored legislation to reduce the use of misleadingly altered images in advertisements. “Just as with cigarette ads in the past, fashion ads portray a twisted, ideal image for young women,” Capps said in April. “And they’re vulnerable. As sales go up, body image and confidence drops.”

While the proposal would not implement new regulatory standards, the “Truth in Advertising Act” would mandate the Federal Trade Commission to report on advertisements photoshopped to “materially change the physical characteristics of the faces and bodies of the individuals depicted.”

Read more: http://www.huffingtonpost.com/2014/04/18/photoshopped-advertisements-bill_n_5173154.html

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