April 4th, 2014

Advertisers Spend More on Facebook but Twitter Performs Better

By Mike Shields
The Wall Street Journal

As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending. Still, the agency says that its clients, which include Pepsi, Lowes, State Farm, McDonald’s, HP , Pier 1, Hertz and FedEx, spent 127 percent more ad dollars with Facebook than Twitter.

Read more: http://blogs.wsj.com/digits/2014/04/04/advertisers-spend-much-more-with-facebook-but-twitter-performs-better/

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