April 4th, 2014
Advertisers Spend More on Facebook but Twitter Performs Better
By Mike Shields
The Wall Street Journal
As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending. Still, the agency says that its clients, which include Pepsi, Lowes, State Farm, McDonald’s, HP , Pier 1, Hertz and FedEx, spent 127 percent more ad dollars with Facebook than Twitter.