April 7th, 2014
A Deeper Look at Drug Ads
By Conan Milner
According to the U.S. Food and Drug Administration (FDA) your doctor is your best source of information on prescription drugs. However, Americans receive much more pharmaceutical advice from television, where they may be exposed to as many as 16 hours of drug ads each year.
Direct to consumer drug advertising was first permitted in the early 1990s, and since then, the number of prescriptions has jumped more than 70 percent. In tandem, the number of cases of addiction, overdose, and adverse reactions, have risen sharply as well. According to the FDA, part of the prescription drug problems in America stems from the fact that people donít take drug warnings more seriously. Regulators believe that the format of TV drug ads is part of the problem and say that the list of side effects (which may include minor concerns such as dry mouth and night sweats) is too long.