March 13th, 2014

You Docs: Help your kids resist TV alcohol ads' influence

The Online

An average broadcast of an NFL football game contains 11 minutes of players in motion and 60 minutes of advertising. So, what do your kids really see when they watch those games? Lots of ads showing that drinking alcohol is cool and linked to success and happiness.

More than $1 billion is spent annually on beer ads during broadcast sporting events (and other programs) that children, teens and young adults watch. So it’s little wonder that the National Survey on Drug Use and Health reports that around 24 percent of kids 12-20 years old say they drank alcohol during the past month, and around 15 percent admit to binge drinking. Meanwhile, 190,000 kids younger than 21 land in the emergency room every year from alcohol-related accidents.

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