March 20th, 2014

Watchdog Tells FTC Disney Site Continues To Violate Children's Privacy Regs

By Wendy Davis
Media Post

Disney’s Marvelkids.com continues to run afoul of regulations governing children’s privacy, the advocacy group Center for Digital Democracy says in a new Federal Trade Commission filing. The site’s new privacy policy, posted late last year—after the watchdog filed an initial complaint with the FTC—says that Disney collects and uses “persistent identifiers,” like cookies. The company says it does so principally for internal purposes, but that still leaves open the possibility that Marvelkids collects some information for impermissible reasons, according to CDD.

“Disney’s representation that it collects and uses persistent identifiers “principally” for internal purposes is not consistent with the [Children’s Online Privacy Protection Act] Rule requirement that persistent identifiers may not be collected for any other purpose,” the CDD says in a letter sent to the FTC on Thursday.

Read more: http://www.mediapost.com/publications/article/221885/watchdog-tells-ftc-disney-site-continues-to-violat.html

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