March 11th, 2014
The Wall Street Journal Launches Native Ad Studio
By Lucia Moses
The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journalís first native ad product, Narratives, which will first appear March 11 with a three-month-long campaign for Brocade.
Earlier, the Journal told us that Robin Riddle, publisher of WSJ Custom Studios, would be moving into a different role; it turns out he’s continuing as publisher of the studio, but his work will focus on clients who are interested in products and services other than Narratives.