March 11th, 2014

The Wall Street Journal Launches Native Ad Studio

By Lucia Moses
Ad Week

The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journalís first native ad product, Narratives, which will first appear March 11 with a three-month-long campaign for Brocade.

Earlier, the Journal told us that Robin Riddle, publisher of WSJ Custom Studios, would be moving into a different role; it turns out he’s continuing as publisher of the studio, but his work will focus on clients who are interested in products and services other than Narratives.

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