March 27th, 2014

Feds to mobile marketers: Stop targeting kids, or else (exclusive)

Venture Beat

The feds are focusing their investigative attention on the surging mobile ad space. The Federal Trade Commission has begun aggressively going after tech companies suspected of violating the Children’s Online Privacy Protection Act, the FTC told VentureBeat exclusively.

The move comes after the FTC tweaked COPPA last year, giving online advertisers, gaming outfits, and others a so-called grace period to adapt to the rapidly changing online mobile advertising space or face the consequences. That grace period is now over, and the FTC is coming after companies that are not in compliance with the new rules.

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