March 19th, 2014
Cougar Town, Target Take Product Placement to Whole New Level
By William White
Last nightís episode of Cougar Town featured product placement like never before. The online version of Cougar Town featured product placement by Target (TGT) that allowed viewers to click on items in the video if they wanted to buy them. Items that were available for purchase were highlighted by flashing red crosses during the show.
After clicking on a red cross, viewers were taken to Targetís online store to purchase the item, reports the Consumerist. Items available for purchase on last nightís episode of Cougar Town were part of Targetís new Nate Berkus line. The prices of products shown during the episode range from $10 to $65.