March 14th, 2014

Companies Tap Celebrity Power For Extreme Vegetable Makeover

By ALLISON AUBREY
NPR - The Salt (Blog)

Marketing to kids may have gotten a bad rap in the past. Especially since children have been the target of so much junk food advertising.
But it’s a new day.

Increasingly, companies are seeing profits pushing ultra-healthy stuff. And they’re not using a finger-wagging, guilt-ridden, eat-your-veggies-because-they’re-good-for-you messaging.
Birds Eye is taking a page from the playbook of other companies that have had success leveraging the power of teen pop stars: The frozen food giant is turning to Disney.

Read more: http://www.npr.org/blogs/thesalt/2014/03/14/289617079/companies-tap-celebrity-power-for-extreme-vegetable-makeover

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