March 9th, 2014
Advertising's Next Frontier: The Internet of Everything
By Todd Wasserman
AUSTIN, Texas — For some forward-thinking advertisers, refrigerators are hot. Smart refrigerators, that is. So are thermostats and your car’s dashboard or even the lock on your front door, provided they’re all connected to the Internet. All this Jetsons-type stuff is coming. Actually it’s already here. Advertisers and their agencies are trying to figure out where they fit in.
At SXSWi this year, talk of “mobile” was old hat. Instead, marketing-focused sessions dwelled on wearables, penetrating real-time conversations and “the Internet of cars.” No self-respecting representative from the ad world these days gets too excited about a new iPhone app.