March 27th, 2014
Ads Kids See Shape Beliefs As Adults
By Tanya Irwin
“Get them while they’re young.” It’s a maxim that companies and marketers have long held dear. A series of studies from the Eller College of Management at the University of Arizona and the College of Business at Stony Brook University shows just how far that practice goes.
In the studies, which examine how childhood marketing affects us as adults, the researchers used images of brand name foods and the characters used to market them to children—Ronald McDonald and french fries, for example—in a series of four studies designed to rule out alternative explanations when the findings are looked at as a whole.