February 26th, 2014
Why Proposal to Limit School Marketing Does Not Worry Food And Beverage Companies
By Maureen Morrison
Industry Groups Applaud Move, Saying It Furthers Ongoing Initiatives
First Lady Michelle Obama has announced a new government proposal by the White House and the U.S. Department of Agriculture that would ban the marketing of sodas and unhealthy snacks in public schools during the school day. But while it would appear to put more pressure on food and beverage companies, associations representing them said they welcome the proposal, noting the industry has already made significant moves to pare back marketing in schools.
The new rules would eliminate the advertising of sugary drinks and junk foods on vending machines and around campuses. And existing in-school promotions would have guidelines to follow, from refillable water bottles to banners to sponsored scoreboards on school athletic fields.