February 12th, 2014
What Placebo Science Shows About the Importance of Marketing
By Roger Dooley
Yet another paper showing the powerful effects of placebos – drugs that contain no active ingredients – was just published. Researchers at Harvard and other institutions tested a true painkilling drug as well as placebo doses on migraine sufferers.
The placebos, despite their lack of real painkilling ingredients, were remarkably effective. “The placebo… accounted for more than 50% of the drug effect,” the scientists found.