February 13th, 2014

What Placebo Science Shows About the Importance of Marketing

By Roger Dooley

Yet another paper showing the powerful effects of placebos – drugs that contain no active ingredients – was just published. Researchers at Harvard and other institutions tested a true painkilling drug as well as placebo doses on migraine sufferers.

The placebos, despite their lack of real painkilling ingredients, were remarkably effective. “The placebo… accounted for more than 50% of the drug effect,” the scientists found.

Read more: http://www.forbes.com/sites/rogerdooley/2014/02/13/placebo-marketing/


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