February 4th, 2014
UH drawing interest from 'multiple corporations' for stadium naming rights deal By Joseph Duarte | F
By Joseph Duarte
The University of Houston has drawn interest from “multiple corporations” regarding naming rights for its new on-campus football stadium. Mack Rhoades, UH’s vice president for intercollegiate athletics, said Tuesday that the school is seeking at least a 10-year agreement that could be worth $15 million for the naming rights to the Cougars’ new 40,000-seat stadium set to open next season.
Rhoades declined to identify corporations the school is in discussions with but said UH is “further down the road” with one company.
He added that most of the companies that have expressed interest have a local presence but conduct business nationally.
Rhoades said the possibility that every UH home game next season will be nationally televised is among the enticements for a corporation considering a naming-rights partnership with the school.