February 24th, 2014

The tricky business of advertising to children

By Bruce Watson
The Guardian

In the US, the average child watches an estimated 16,000 television commercials a year. And, while US children are among the world’s most avid consumers of advertising, the effect of television on children is a concern for parents across the globe.

Critics of advertising claim that it contributes to a host of ills, from childhood obesity and poor impulse control to precocious sexuality. Proponents say advertising can be a useful tool for teaching children about critical analysis.

Read more: http://www.theguardian.com/sustainable-business/advertising-to-children-tricky-business-subway

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