February 24th, 2014
The tricky business of advertising to children
By Bruce Watson
In the US, the average child watches an estimated 16,000 television commercials a year. And, while US children are among the world’s most avid consumers of advertising, the effect of television on children is a concern for parents across the globe.
Critics of advertising claim that it contributes to a host of ills, from childhood obesity and poor impulse control to precocious sexuality. Proponents say advertising can be a useful tool for teaching children about critical analysis.