February 26th, 2014

The loophole in new school junk food ad bans

By Kelli B. Grant

The White House and the U.S. Department of Agriculture announced Tuesday new school wellness standards to offer students healthier food options. Under the guidelines, companies must phase out advertisements featuring sugary drinks and junk foods, which might appear on vending machines, cups, lunchroom menu boards and other school fixtures.

Marketing would be limited to foods that fit “Smart Snacks in School” nutrition standards set to be implemented in the 2014-15 school year.  “The idea here is simple—our classrooms should be healthy places where kids aren’t bombarded with ads for junk food,” first lady Michelle Obama said in a statement.

Read more: http://www.cnbc.com/id/101445470


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