February 2nd, 2014
The Branding Potential Behind Some of Mobile Messaging's Big Players
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps.
Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth.