February 26th, 2014

Senators look for e-cigarette marketing limits

By Associated Press
The New York Times

RICHMOND, Va. ó Several U.S. senators on Wednesday introduced a bill that would curb electronic cigarette marketing while the fast-growing industry awaits regulation by the Food and Drug Administration. The bill is co-sponsored by California Sen. Barbara Boxer, Iowa Sen. Tom Harkin, both Democrats, and others. It would ban marketing to children based on standards set by the Federal Trade Commission and allow the agency to work with state attorneys general to enforce the ban on advertising. The battery-powered devices heat a liquid nicotine solution and create vapor thatís inhaled.

Companies vying for a stake in the electronic cigarette business are reviving the decades-old marketing tactics the tobacco industry used to hook generations of Americans on regular smokes. Those tactics, such as running TV commercials and sponsoring race cars and other events, are raising worries that e-cigarette makers could tempt young people to take up something that could prove addictive. While the FDA plans to set marketing and product regulations for electronic cigarettes in the near future, for now, almost anything goes.

Read more: http://www.washingtonpost.com/business/senators-look-for-e-cigarette-marketing-limits/2014/02/26/deaf7b04-9f27-11e3-878c-65222df220eb_story.html

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