February 15th, 2014
Photos Become Ads With New Technology
By Nick Wingfield
New York Times
Online publishers have been doing a lot of soul-searching lately about how to give their advertising revenue a shot of adrenaline without upsetting their readers. Native advertising, in which stories commissioned by sponsors are dressed up to resemble editorial material, is one of the most widely discussed efforts by publishers (including efforts at The New York Times).
A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.