February 9th, 2014
Name for Chesapeake center could be up for sale
By Jeff Sheler
The Dollar Tree Center? The Volvo Pavilion? A new name could be coming soon to Greenbrier. An Iowa company poised to take over management of the city’s conference center this week says it wants to sell naming rights to help boost the money-losing facility’s bottom line.
Steve Peters, president of VenuWorks, said finding a corporate sponsor could bring in $100,000 to $150,000 a year and add some marketing pizzazz to the center off Woodlake Drive, which has seen bookings decline almost steadily over the years.