February 28th, 2014

MBTA won’t be capitalizing on station naming rights

By Jordan Graham
Boston Herald

The MBTA won’t be putting corporate names on stations anytime soon as only one bid for naming rights was filed by yesterday’s deadline, and it didn’t meet the minimum qualifications, officials said. “We have to figure out why it didn’t work this time,” said state Sen. Mark Montigny (D-New Bedford).

“You have got to make this easy. We know the companies and nonprofits and individuals like to name things.” Montigny, who introduced the amendment to last summer’s transportation bond bill, said he will continue to push for naming rights to be sold. “Anywhere you can actually sell or lease something to the private sector to lessen the burden on riders, it’s a no-brainer,” he said.

Read more: http://bostonherald.com/business/media_marketing/2014/02/mbta_won_t_be_capitalizing_on_station_naming_rights

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