February 28th, 2014

How the FDA's Label Proposal Might Change Food Marketing

By E.J. Schultz
Ad Age

Changes Include New Serving Sizes and 'Added Sugar' Listing

The packaged food industry today issued a tame public response to the federal government’s proposal to overhaul nutritional labeling. But the changes could prove costly for marketers, potentially leading to reformulations and new packaging formats, industry experts and lawyers say.

The proposal, outlined today by the U.S. Food and Drug Administration, represents the biggest change to the Nutrition Facts label since it was created in 1993. The uniform black-and-white label, which outlines calories and nutritional content, is affixed to nearly every food item sold at stores and is read by nearly two-thirds of all shoppers, according to the Food Marketing Institute.

Read more: http://adage.com/article/cmo-strategy/label-proposal-higher-costs-smaller-packages/291904/

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