February 4th, 2014
Helios Media To Sell Ad Slots Of Chef Sanjeev Kapoor’s YouTube Channel For Product Integration
By Prasant Naidu
Brands World News
Brand integration within content is a tried and tested marketing activity existing in many forms. However, product placement within YouTube content is a new avenue which Ad sales agency Helios Media is trying to venture. According to reports, the agency which is now venturing into ad-sales on the digital platform, has tied up with celebrity chef Sanjeev Kapoor’s YouTube channel to integrate brands and their products into the content of the channel.
Headquartered in Mumbai, Helios Media is already handling the ad-sales mandate for Kapoor’s television channel, Food Food. Trying out something new could be a game changer for his YouTube channel. The initiative is considered to be a high potential one by Divya Radhakrishnan, MD, Helios since food is the most popular segment after Bollywood on YouTube and Sanjeev Kapoor has been a known name in the market.