February 25th, 2014
First lady’s junk food plan redux
By Lyndsey Layton
Earlier today, I wrote about regulations proposed by the U.S. Department of Agriculture that would ban, for the first time, advertising in public schools that pushes foods high in fat, sugar, salt — otherwise known as junk food. First lady Michelle Obama is behind the initiative, which follows a new law that says foods and beverages sold in schools must meet new nutrition standards.
The move Tuesday to control advertising in schools comes about three years after the Obama administration tried but failed to take on a bigger — and arguably more important — target: all food and beverage advertising aimed at kids. At the direction of Congress, the federal government in 2011 proposed voluntary guidelines for the food and beverage industry that would govern the way it markets to children.