February 6th, 2014

Despite big payroll, Boston Red Sox resist urge to sell naming rights to Fenway Park

By Jason Mastrodonato

Imagine walking down Yawkey Way, turning into the 102-year-old stadium and hearing a booming voice over the public address system: “Welcome to Dunkin Donuts Park.”
Selling naming rights to the stadium is something every professional sports team has to consider.

On Wednesday, the Texas Rangers announced they were changing the name of the Ballpark in Arlington to represent a finance company based out of Oklahoma City. For $50 million over 10 years, the home of the Rangers will now be called Global Life Park.

Read more: http://www.masslive.com/redsox/index.ssf/2014/02/boston_red_sox_resist_urge_to.html


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