February 1st, 2014
Brand Marketing to Impressionable Students Generates Cash for Public Schools
By By S.Z. Berg
While more schools across the nation have continued to close their doors to corporate America’s open pockets, many of the nation’s schools are still in the business of taking in millions of dollars in corporate advertising.
Wichita Public Schools, USD 259, is one of many of our nation’s school systems open for business. Wichita Public Schools sell advertising space on scoreboards, banners in football stadiums and in gymnasiums, on high school digital message boards, student planners, school delivery trucks, and more to colleges and universities, retail stores, banks, restaurants, and others, according to Susan Arensman, a communications specialist at Wichita Public Schools.
In 2006, top food and beverage companies alone spent nearly $186 million on marketing to kids in schools. In 2009, companies — mostly those that sold beverages — spent some $149 million, according to the Federal Trade Commission.