February 19th, 2014
BBB Faults Harper Collins For Collecting Data From Children
By Wendy Davis
The Better Business Bureau said Friday that a Web site operated by book publisher Harper Collins did not comply with children’s privacy rules. The Ruby Redfort site, touting a book series that features a 13-year-old girl detective, didn’t have procedures in place to obtain verifiable parental consent before collecting names, street addresses and email addresses from children, the BBB’s Children’s Advertising Review Unit said in its decision.
The federal Children’s Online Privacy Protection Act prohibits Web site operators from knowingly collecting personal data about children under 13 without first obtaining their parents’ permission. (Harper Collins is based in the U.K., but must comply with the children’s privacy law because it advertised its site in the U.S. via the magazine Discovery Girls, according to CARU.)