January 6th, 2014
What the Proposed Ad Tax Could Mean For You
By Andrew Osterland
The recent proposals in Congress to limit the immediate deductibility of advertising costs as part of a broader tax-reform effort have raised the collective hackles of the advertising community. “This would affect every product and service in the country,” said Daniel Jaffe, head of government relations at the Association of National Advertisers.
Despite such dire warnings, how much the policy change would affect the economy and the demand for advertising is debatable. Here’s what you need to know.