January 22nd, 2014
WellStar provides $2.75M in KSU athletic deal, gets naming rights
By Carla Caldwell
Atlanta Business Chronicle
WellStar Health System and Kennesaw State University’s athletic department have entered into a $2.75 million partnership and sponsor agreement that gives WellStar naming rights to the school’s new stadium press box.
The deal calls for WellStar to provide the athletic department with $1.25 million over the first three years of the agreement, and then make 12 annual payments of $125,000 through 2029, reports the Marietta Daily Journal.
The money will go into the general athletic fund and be used for scholarships, athletic equipment, maintenance and infrastructure projects including the construction of a new press box at Fifth Third Bank Stadium in preparation for the inaugural football season in 2015, according to Kennesaw State athletic director Vaughn Williams. In addition to press box naming rights, WellStar will receive sponsorship recognition at the KSU Convocation Center, Bailey Park and Stillwell Stadium, and advertising in game programs, television and radio broadcasts, the MDJ said.